Rooted in a love of horses. Built on experience.

Naturally connected

We are Philipp and Seraina, the people behind La Randulina GmbH.

Horses, nature and an active life are all part of who we are. We ride, spend as much time as possible outdoors and value a simple, grounded way of life. Philipp is also a keen mountain biker, while Seraina brings her instinct for words, design and people to the business.

Built on experience

Since 2004, we have represented and distributed Parelli Natural Horsemanship throughout Europe.

What began with a passion for fair and clear communication between horses and people has grown steadily over the years. Today, La Randulina brings together three carefully selected brands: Parelli, HBD Vital and Benefab.

Each brand has its own focus, but together they reflect what matters most to us:

a genuine partnership between horse and human
natural, well-considered solutions
health, wellbeing and quality of life
products we know and trust ourselves

Carefully selected

We do not follow every passing trend. We choose with care.

Everything we offer has to meet both our professional standards and our personal values. Quality, practical benefits and long-term value matter more to us than having the widest possible range.

Personal service

La Randulina is a small, independent business – and that is one of our greatest strengths.

We know our products, take the time to listen and offer honest, personal advice. Our aim is to help you find the solution that genuinely suits you and your horse.

La Randulina stands for natural expertise, honest advice and the joy of living and working in partnership with horses.

Keep it natural!
Philipp & Seraina